Nitto Tire U.S.A. Inc. is dedicated to manufacturing and selling tires of the highest quality for vehicle enthusiasts. Nitto’s tire sizing, tread patterns and tire compounds combine modern aesthetics with advanced technology.
Nitto puts substantial resources into developing and marketing its products, and is proud to associate with Authorized Dealers and Downstream Resellers who dedicate the time and effort to ensure their customers’ satisfaction with Nitto brand tires, protect the Nitto brand reputation, and provide excellent customer service. Nitto wants to protect their ability to do so by discouraging price-based advertising that would be detrimental to customer service and support efforts.
In an effort to preserve the integrity of the Nitto brand and its reputation for providing customers with high value products and strong after-sales support, and to further enhance our image and competitiveness in the marketplace, Nitto is unilaterally establishing this Minimum Advertised Price Policy (“MAP Policy”) to support our Authorized Dealers and any Downstream Resellers.