Wednesday, June 27, 2012
LOS ANGELES – June 27, 2012 – Nitto Tire, a performance tire manufacturer for racing, off-road and street vehicles, is bringing a fresh, new attitude to the high performance tire market by announcing today its partnership with electro house musician and producer Steve Aoki. The collaboration will encompass a comprehensive promotional campaign featuring various creative programs centered on Facebook, which will include the streaming of an exclusive track, Aoki’s “Birthday Bash” concert in November, new apps designed exclusively for the promotion, fun contests, and a “Drift with Steve Aoki” grand prize.
“I love that Nitto is a Japanese built company. I'm a Japanese-American, so it means a lot to me to work with a company that came from the underground,” said Steve Aoki. “Very similar paths coming together, and then we're kind of forging at the party.”
"Nitto Tire's philosophy is grounded in passion and innovation, so partnering with Steve Aoki was an easy decision," said Tomo Mizutani, president of Nitto Tire USA. "Aoki's music reflects his unabashed personality to innovate in his field, and he continuously strives for creativity. That's the kind of energy we want to bring to the market, and collaborating with a talent like Aoki will drive this dynamic of the Nitto brand to consumers and enthusiasts alike."
Through its partnership with Aoki, Nitto will deliver exclusive content and fun, innovative ways for fans and enthusiasts to engage with the Nitto brand on Facebook. The company hopes to draw the attention of Aoki’s passionate fan base to help bridge the music and tire communities.
Nitto's creative collaboration with Aoki will include:
- "Come with Me (Doorly Remix) Fueled By Nitto" - Nitto will release an exclusive track by Aoki in August, which fans can stream on Nitto's Facebook page.
- "Insomniac Presents Steve Aoki's Birthday Bash Fueled by Nitto" - Aoki will host a concert in celebration of his birthday - with special performances - at The Shrine Auditorium in Los Angeles on November 21st.
- "Drift with Steve Aoki" Contest - Five lucky winners will be flown to Los Angeles for VIP access to Aoki's "Birthday Bash" concert, which includes a meet-and-greet with the inimitable DJ. One grand prize winner will driftwith Aoki and acclaimed Nitto drift driver Matt Powers on a set of Nitto ultra high performance street tires.
- "Cake Maker" Custom Facebook App - Created by Cie Studios, this unique app will allow fans to create a cake in the shape of a Nitto tire and submit it for a chance to have their edible masterpieces presented to Aoki during his "Birthday Bash" concert in November.
For more information on Nitto Tire, visit www.nittotire.com.
Check out Nitto Tire on Facebook: www.facebook.com/NittoTire.
Follow Nitto Tire on Twitter: @NittoTire.
Check out Steve Aoki on Facebook: www.facebook.com/Steve.Aoki.