Nitto Tire Moves Into Premium Digital Content With Launch of Driving-Line.com

Thursday, February 02, 2012

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Cypress, Calif. – Feb. 2, 2011 – Nitto Tire, a leading producer of high performance tires is expanding its digital footprint by creating an original premium content channel through new online destination (separate from nittotire.com), Driving-Line.com. Nitto Tire delves into content creation with this site, where it hopes to establish itself as a top destination for auto aficionados, casual car lovers and fans of high quality auto-focused stories. Content topics will range from local stories to some of the most exclusive and exotic automotive destinations in the world. Each month, Driving-Line.com will feature the best in automotive online digital content found anywhere on the web.


Sample stories at launch include:

 

  • Ayrton Senna – A profile piece on the Formula One champion driver and motorsports icon who tragically died in a race related crash at the early age of 34. Senna was also the subject of a self-titled documentary on his life which won multiple international awards and critical acclaim.

 

  • Aston Martin – Taking a look at one of the most respected and aspirational automotive brands in the world, Driving-Line.com focuses on the last hand built model, the Vanquish. Car enthusiasts will be green with envy as they read how editors take the car out for a spirited spin around the famed Isle of Man.

 

  • BMW – Fans get to take a virtual visit to the BMW Museum in Munich, Germany, as Driving-Line.com takes a look at the heritage of the famed brand through cutting edge photography and compelling editorial.

 

Driving-Line will feature top contributors from traditional print to the internet’s most influential enthusiasts and bloggers. The site will strive to contain the most beautiful and eye-catching photography outside of a museum. There will also be a strong social component where readers are encouraged to participate by sharing their views, favorite stories and pictures through Facebook and Twitter.

 

For more information, please visit www.Driving-Line.com.
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