Nitto Tire Sponsored Documentary: "SNOW DREAM - ROOTS OF SAPPORO SNOW FESTIVAL"

Tuesday, January 03, 2012

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Cypress, Calif. – Jan 3, 2011 – Nitto Tire, a leading producer of high performance tires has once again partnered with All Nippon Airways (ANA) to bring another fascinating  documentary to both international and domestic passengers, called  “SNOW DREAM – ROOTS OF SAPPORO SNOW FESTIVAL.” The 21-minute documentary, which discusses the origins of the Sapporo Snow Festival, will be available on ANA in-flight entertainment from January through February 2012.


     “Snow Dream – Roots of Sapporo Snow Festival” takes a historical and entertaining look at one of the most beloved and popular winter festivals in Japan, the Sapporo Snow Festival. After World War II, the city of Sapporo was left in ruins and suffering. To lift the city’s spirit, a group of inexperienced high school students took it upon themselves to rebuild the city by using the local climate and season as inspiration. As a result, they built the first snow statues that would eventually become known as the Sapporo Snow Festival.


     For more than 60 years, the Sapporo Snow Festival has been a favorite destination for local Japanese communities, as well as international fans and participants.  The event features the world’s most beautiful, intricate and complex snow and ice sculptures created by local residents, students and international professional teams.


     Nitto Tires worked with “Snow Dream” film makers to document and interview the festival’s creators – who are now in their 90’s – to ensure that the city’s rich history would be preserved for generations to come. Impressed with the film and its interesting history, ANA’s Los Angeles general manager, Mr. Hirotaka Hattori volunteered to feature the film in ANA’s in-flight entertainment.


     “Sapporo is a huge part of Nitto’s culture, as our winter tire test track, Saroma Tire Proving Ground has been located in Hokkaido for 19 years,” said Tomo Mizutani, president, Nitto Tire USA.  “We are proud, active members of the community and wanted to support this film project and make sure that the city and the unique history of its local festival will never be forgotten.” 

To view “Snow Dream – Roots of Sapporo Snow Festival,” please visit :

http://nittotire.com/Media#video=LWK84aolDWg
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