NITTO TIRE WINS 1st PLACE IN BEST WEBSITE CATEGORY AT 2011 INTERNET MARKETING ASSOCIATION AWARDS FOR NITTOTIRE.COM
Friday, September 23, 2011
LOS ANGELES – September 23, 2011– Nitto Tire, a leading developer of performance tires for racing, off-road and street has announced that their newly re-developed website, NittoTire.com has been awarded first place in the best website category at the 2011 Internet Marketing Association (IMA) awards. The accolade recognizes organizations of all sizes for their expertise and effectiveness in utilizing a wide range of Internet marketing activities.
“We’re honored to receive first place at the prestigious IMA awards,” said Stephen Leu, marketing specialist. “NittoTire.com was developed to provide our customers with a superior experience, helping them make informed purchasing decisions through interaction with existing Nitto advocates using popular social media outlets like Facebook and Twitter.”
Award-winning NittoTire.com was created by Cie Studios, a developer of custom social, mobile and web applications, to assist car and truck enthusiasts in selecting the best tires for their vehicles. Conversely, for those not as familiar with Nitto’s products they created “Tires 101” an online tutorial which offers background information on the tire industry and the company’s products. The site is optimized for mobile devices and employs the latest technology, graphics and animation, text and social media to engage users in an interactive purchasing experience. The site also promotes participation in Nitto’s passionate online user community of more than 348,000 Facebook fans alone.
“We are dedicated to equipping Nitto with the best tools in which to communicate with their avid customer base,” said Edward Yu, president, Cie Studios. “For NittoTire.com we worked closely with the company to create a unique user experience on the site, enabling interaction with Nitto’s very social online community and providing detailed information on product offerings.”
NittoTire.com, gives users the option to click on one of three tire categories to view multi-dimensional images and highly detailed descriptions of Grappler Truck, Street and Competition models. They can also search by vehicle type, model and other filters to find the right tire and size for their vehicle. Users can also review daily news updates, watch special multimedia features as well as follow and share information with their friends via social media channels. Customers can utilize the site’s geo-map function to locate Nitto Tire retailers by zip code.
For further information on Nitto Tire please visit nittotire.com or friend us on Facebook at http://www.facebook.com/NittoTire. For more information on Cie Studios please visit www.ciestudios.com.
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