Monday, July 25, 2011
CYPRESS, Calif. (July 25, 2011) – Nitto Tire U.S.A. Inc. (www.nittotire.com), a leading developer of performance tires for racing, off-road and street, today announced the launch of newly redesigned website that helps car and truck enthusiasts evaluate and select the right tires for their vehicle.
Optimized for mobile devices, the new website employs the latest technology, vivid graphics and animations, text and social media to engage users in an interactive experience that enables them to quickly and easily research, evaluate and select the right tires for their vehicle. The site also promotes participation in Nitto’s active user community, which numbers more than 215,000 on Facebook alone – tops in the tire industry.
“Our objective was to create a tire selection experience that is just as accessible and useful to the everyday vehicle owner as it is to the dedicated automotive enthusiast,” said Gloria Miyamoto, marketing manager at Nitto Tire U.S.A. “We also wanted to create a venue where our growing base of Nitto Tire advocates can interact with us and with other auto and truck fans using popular social media outlets like Facebook and Twitter.”
Upon entering www.nittotire.com, users have the option to click on one of three tire categories to view vivid multi-dimensional images and highly detailed descriptions of Grappler Truck, Street and Competition models. They also can search by vehicle type, model and other filters to find the right tire and size for their vehicle. Or, they can review daily news updates, enjoy special multi-media features, follow recent “tweets” or share information with their friends by clicking “Like” and joining fellow enthusiasts who receive news and post information on the Nitto Tire Facebook page at www.facebook/NittoTire. Finally, users can search and geo-map Nitto Tire retailers by ZIP code, and there’s a special section called “Tires 101” for those who want to know the basics before exploring the details.
The website is designed to automatically detect and serve either Flash or non-Flash graphics (for iPhone and iPad users). It was designed and implemented by Cie Studios (www.ciestudios.com), a Long Beach, Calif.-based developer of interactive applications for business that combine compelling user experiences and interactive technologies to improve business efficiency and create new business opportunities.
About Nitto Tire
Nitto Tire (www.nittotire.com) develops performance tires for all uses, including racing, off-road, and street. Using state-of-the-art manufacturing and testing facilities in both Japan and the United States, Nitto provides innovative and high quality performance tires for the most demanding automotive enthusiasts. For more information about Niito or its products, visit the company's web site or conact the company directly. Nitto is a registered trademark of Nitto Tire U.S.A, located at 5665 Plaza Drive, Ste. 250, Cypress, CA 90630.