Thursday, July 17, 2014
Team Nitto driver and 2014 King of the Hammers Champion, Loren Healy, drove his brand-new Ultra4 buggy to victory in the 4400 class, solidifying his lead in the series’ points standings. This is also the third year in a row that a Team Nitto driver has won the Glen Helen Grand Prix Ultra4 Short Course race.
“This weekend’s Ultra4 race at Glen Helen really demonstrated the breadth of capabilities of our Trail Grappler tire and showed why it is the choice of champions like Loren Healy,” said Chris Corbett, Light Truck and Off-Road representative for Nitto Tire. “Healy’s domination of the race using just a single set of tires in the punishingly dry and slick conditions at Glen Helen gave him a distinct advantage over the competition.”
The 2014 Glen Helen Grand Prix was a grueling race for drivers, with only 40 of the 76 registered vehicles making it through an intense round of qualifying. Driving his brand-new Jimmy’s 4x4 IFS car, Loren Healy snagged the top qualifying spot with a lap time of 5:10.228 even though he had only spent a mere two hours testing the new car prior to the race.
When the green flag dropped Loren quickly took the lead, which he maintained for the entire 20-lap main event where he posted the quickest lap of the race at 5:24.15. At the end of the race Loren had a commanding two-minute lead over the rest of the field, taking the win over Levi Shirely and Jake Hallenbeck.
“It feels great to be able to be so competitive in a car that we barely had time to even test,” said Healy. “The combination of this car and the Nitto Trail Grappler tires is going to be a hard combination to beat this season and I know that with a little more work I can be even faster.”
The next race of the 2014 Ultra4 season will take place on August 22-23, 2014 at Miller Motorsports Park in Tooele, Utah. For more information about Ultra4 Racing, visit www.ultra4racing.com, learn more about Nitto-sponsored drivers at www.nittoracing.com
Tuesday, July 08, 2014
Nitto Tire U.S.A. Inc. announced that it is once again bringing together enthusiasts from across all facets of the automotive spectrum for the second annual Auto Enthusiast Day Aug. 2, 2014, in Anaheim, Calif.
Nitto says it held the first Auto Enthusiast Day in December 2013 as a way to commemorate its surpassing the five million fan mark on Facebook.
The company says the event is in line with its motto, “Fueled by Enthusiasts,” and will take place at a new venue, Angel Stadium.
“Nitto Tire has always stood apart as a brand dedicated to the automotive enthusiast,” said Harry Kong, Brand Publishing and Social Media strategist for Nitto Tire.
“To us, there is no better way of paying homage to the culture and people who have helped propel Nitto to where it is today than by putting on an event that unites enthusiasts in one massive celebration.”
Auto Enthusiast Day will include a car show, a Vendor Midway, drifting demonstrations by Team Nitto drivers, the “Grappler Town” off-road showcase and raffles for prizes and the chance to win the custom built Nitto Tire Mustang. Team Nitto drivers Vaughn Gittin Jr., Matt Powers, Matt Field, Odi Bakchis, Chelsea DeNofa and Mel Wade will also be on hand signing autographs.
Admission to the event is free for everyone and the first 500 car show participants will also receive a free gift for being part of the show. Vendor space is free of charge for companies that want to show off their latest products, but space is limited and will be assigned on a first come, first served basis.
Tickets for Auto Enthusiast Day are available online at http://www.autoenthusiastday.com and interested vendors can reserve their spot by contacting firstname.lastname@example.org.
Tuesday, June 24, 2014
Nitto Tire U.S.A. Inc., a leading manufacturer of off-road and street performance tires, was recognized by the Japan America Society of Southern California (JASSC) at its 105th Anniversary Dinner & Gala Celebration this past Tuesday night in Beverly Hills, Calif. Tomo Mizutani was presented with the organization’s Kokusai Shimin Sho (International Citizens Award) in recognition of his business leadership, community involvement, and stewardship to strengthen Japanese-American relations.
The Japan American Society of Southern California was founded in 1909 to build economic, cultural, governmental and personal relationships between the people of Japan and America. The Society created the Victor M. Carter Perpetual Award in 1961 to honor citizens of the greater Los Angeles area who have done the most to foster and perpetuate friendship and understanding between the United States and Japan. In 1988, the organization then went on to create the International Citizens Award to honor and recognize individuals, businesses or organizations that have substantively and significantly enhanced the Japan-United States relationship and are committed to the strengthening of bonds between the two nations. With Tuesday’s award, Nitto Tire and Tomo Mizutani have joined the ranks of the many esteemed businesses and individuals that have been honored over the award’s 26-year history.
“It is an honor to have been recognized not just for the work that we have done to grow a Japanese business in America,” said Tomo Mizutani, “but also for the outreach that we have done with the Japanese-American community.”
During Tomo Mizutani’s tenure as President of Nitto Tire, he increased the company’s revenue three-fold while also doubling the number of tires sold by positioning Nitto as an original and creative force in the automotive industry. Mizutani led Nitto’s award-winning marketing efforts that included building a social media following of over 7-million fans on Facebook while still catering to the car enthusiasts that made the brand what it is today. Through his efforts, Nitto solidified itself as a brand Fueled by Enthusiasts and as a leader in tire manufacturing and technology in the United States.
Mizutani’s contributions didn’t stop at his business and marketing achievements. He knew that having a successful business in the U.S. was not only about sales and profit, but also about giving back to the community. Under this philosophy, Nitto has become a prominent part of the Japanese-American community, supporting organizations like the JASSC as well as the Japanese American National Museum where it has sponsored a multi-language digital docent app, that allows tourists from all over the world to explore the museum when actual docents aren’t available. Under Mizutani’s guidance, Nitto has also created an award-winning video series that highlights influential Japanese-Americans such as Senator Daniel Inouye of Hawaii, former NFL player Scott Fujita, and non-Japanese-Americans who have contributed significantly to the community. It is Nitto’s hope to preserve and share the legacy of Japanese-American history as well as shed light on the unsung heroes of the community through the Nitto Video Collection.
The International Citizen’s award was presented to Tomo Mizutani by Mr. Terry Hara, Deputy Chief, LAPD, Chairman of the JASSC and Mr. Douglas Montgomery, Anniversary Dinner Committee Chair for the JASSC. The evening closed with a surprise cake and song to celebrate Mizutani’s birthday, which was the following day.
Tuesday, June 03, 2014
Nitto Tire U.S.A. Inc., a leading manufacturer of off-road and street performance tires, has just announced that the Nitto-sponsored hit mobile game, Racing Rivals, is now available to Android users through the Google Play store. Created by Cie Games, this free-to-play mobile racing game, which has already seen more than 5 million installs and ranks as the top grossing racing game in more than 50 countries for the iPhone, brings high-stakes competitive racing to Android smartphones and tablets.
"Nitto Tire is a company that is Fueled by Enthusiasts, which definitely shows in the popularity of this game," said Gloria Miyamoto, Manager, Brand Publishing for Nitto Tire. "We are excited to now be able to offer Racing Rivals to the massive Android community and connect even more enthusiasts to each other in a worldwide virtual community that spans all genres of automotive passion."
With the launch of Racing Rivals on Google Play, Android users can now be part of a game that brings real-time racing against live opponents to their fingertips and, thanks to its cross-platform compatibility, join the already thriving and robust community that has been steadily growing since the game's initial launch for iOS back in August, 2013. Racing Rivals delivers the real emotions of high-stakes racing to the Android market in a way that has never been seen before - allowing players to race for gems or even for the pink slips to their virtual rides. Competing in team challenges, users can also compete to control cities and earn gems or other exclusive prizes including special cars and liveries.
Racing Rivals bridges the gap between reality and fantasy, allowing users to choose from over 60 officially licensed cars from the world's most popular manufacturers like BMW, Honda, McLaren, RWB, Ford and more. But users aren't just stuck racing each other in factory cars. In Racing Rivals, users can tune their cars with a whole catalog of performance parts including everything from air filters to crankshafts, turbochargers, superchargers, nitrous oxide, custom wheels and, of course, real world tires from Nitto.
Developed and published by Cie Games, Racing Rivals is free for Android on Google Play . The game is available in English, French, Italian, German, Spanish, Portuguese, Russian, Japanese and Korean. For more information on Racing Rivals, please visit www.racingrivals.com . To learn more about Nitto tires, please visit www.nittotire.com . Join Nitto Tire on Facebook at www.facebook.com/NittoTire and on Twitter at @NittoTire
Sunday, June 01, 2014
Vaughn Gittin Jr. and the RTR Drift Team took it’s second consecutive victory in the 2014 Formula DRIFT series at Homestead Miami Speedway for Round 3.
Round 3 of Formula Drift debuted at Homestead Miami Speedway after spending previous years in Palm Beach. With it’s ever-growing fan base, they took to Miami to enhance the experience for everyone involved.
Vaughn brought the heat to Miami with a second-place qualifying position making for three consecutive top-five qualifying starts this year. Another first place podium finish makes for two victories this season, with four Formula Drift rounds left to go. Historically, Vaughn is the only Formula Drift driver to take two consecutive Formula Drift event wins since he himself did so back in 2012.
“It feels really amazing to be here and come to a brand new track and work with my team to get my Monster Energy Nitto Tire Ford Mustang RTR on rails,” says Vaughn. “To be able to hit every mark and be able to compete with some of the best drivers in the world feels awesome. Back to back wins is just amazing. We’re working hard and it just feels good that it’s paying off and I’m just pumped.”
Vaughn remains in second place in the Formula Drift point standings, but continues to narrow the gap between himself and first place keeping his run for the Championship very much alive. With Vaughn’s contributing two wins, Ford is in the lead for the Formula Drift OEM Manufacturer’s Championship and Nitto Tire is in second place for the Tire Manufacturer’s Championship.